WHJ ARCHWAY ENTERPRISES INFORMATION

Report on Business Strategies, Social Media Marketing, and Database Gathering, 23/06/23

I. Detailed Abstract

Challenges, Strengths, and Weaknesses

• When working internationally, it can be difficult to adjust and accommodate the cultural differences between clients and service providers, and doing so takes practice but is a valuable skill.
• A particular personal challenge is tailoring the language to the niche we are working with. This is very important to be able to do when we are working with both industry-regulated and academic settings.

Social Media Marketing

• Use built-in tools – Social media platforms like Facebook and Instagram (places where you advertise) have built-in tools for making sure you target the right demographic and location when you use their advertising services.
• Find a specific niche – Get an idea of who needs your service and reach out to those people.
• Certain areas have more or less competition, and more or less need for specific services.
• Marketing is specific to each company, by knowing your services you will know how to reach out to people and how to get the attention of the people in need of your services.

Contacting Clients

Where to get client lists and information?

• Social media outreach.
• Databases.
• Contact the head of a company, department or organization for the interested services.

How to keep clients?

• Make sure to understand their specific needs.
• Make the personal and business benefits of your services sustainable.
• Reassure clients about confidentiality, safety and security.
• Tailored services and care for regular, special and premium needs.
• Client engagement program
• Newsletters are a good tool for reaching out to clients.
• Proceed with an honest impression on clients’ needs and follow up with them.

II. Seminar Report

We are pleased to present a report summarizing the key takeaways from the seminar we recently attended on business strategies, social media marketing, and database gathering. The meeting with the Business Expert Anoy Roy was informative and provided us with valuable knowledge on business development and marketing strategies. The expertise Anoy has in this field greatly contributed to the beneficial knowledge he shared with us. We found this seminar to be useful, getting to know the ideas behind developing a successful business. The seminar provided valuable insights into various strategies that can significantly enhance our business and improve our reach to the target audience. This also gave us an understanding on the steps and considerations involved in opening a private practice in the future and subsequently expanding it.

During the seminar, we explored a range of business strategies that can help us stay competitive and increase growth. We further discussed the importance of conducting thorough market analysis to gain a deeper understanding of our target audience and industry trends. The information on leveraging market research data and using updated statistics to find and retain clients can be used in the future to meet the evolving needs of our customers sustainably. It was emphasized that to stand out in the market, we must identify our unique service points and communicate them effectively to our target audience. Additionally, the seminar touched upon exploring collaboration opportunities with complementary businesses in countries like the United Arab Emirates and the Netherlands. Strategic partnerships can help us tap into new markets, broaden our reach, and leverage shared resources for mutual growth. The seminar shed light on the importance of maintaining a balance and providing equal treatment to clients from diverse backgrounds, including both newcomers and well-established companies. This valuable insight emphasized the significance of equitable client management, regardless of their background or status.

The seminar also delved into the concept of social media marketing and how it can be optimized to engage our target audience. The importance of social media and the role it plays as a medium in marketing and expanding our services were discussed. Understanding our target audience’s demographics, preferences, and online behavior is necessary. This knowledge enables us to create tailored content and effectively target our marketing efforts to reach the right people at the right time. By consistently delivering high-quality, engaging information and services, we can foster a loyal community and strengthen mental health awareness. The seminar provided useful information on how to efficiently use different social media platforms for marketing our services, including specific strategies such as utilizing newsletters.

III. Discussion

Furthermore, Anoy introduced the concept of utilizing databases that can be highly beneficial in finding potential sources. Efficiently optimizing and upscaling through databases was a new and informative skill that we learned. The discussion on international marketing, how to find sources from different countries and initiating and retaining their interest was particularly interesting. Exploring strategies to connect with diverse audiences to adapt our marketing approach to their cultural and regional nuances can open up new opportunities for sustainable business growth. Together, with Anoy, and other interns, the seminar was interactive and beneficial.

Overall, the seminar provided a comprehensive overview of various business strategies, social media marketing techniques, and database gathering practices. Having started working in the marketing of WHJ, it was highly useful to learn about different strategies and approaches to reach out to our target niche effectively. Implementing the insights gained from this seminar will contribute to enhancing our business operations and strengthening our marketing efforts.

IV. Author Contributions

This report was written collectively by Varsha Subramanian Girija and Nora Zapalac.